How can you INCREASE your Sales force

Without Hiring more Sales people?


Sales Skills for Non-Sales People

We specialize in training non-sales front-line employees to find additional sales leads and/or up-sell and cross-sell.

Remember… Selling should not stop with the Salesperson! Teach ALL your frontline non-sales people to sell!

Read what others are saying about Soft Sell

  • Adam is a true profession with a keen ability to breakdown complex concepts into easily digestible lessons. Skilled at leading as a mentor and working effectively with senior management of any sized organization.

    CP Morey
    CP Morey Senior Manager, Product Marketing
  • Thanks for a great training session. Your half day session on key sales concepts and techniques gave me deeper insight into the sales mentality and a typical day in the life of a rep. This, in turn, has enabled me to produce better sales support tools and collateral and ensure my team is selling ourselves better to our customer – the sales reps.

    Kurt Stoll
    Kurt Stoll Director Product Marketing WW
  • Adam’s ability to articulate a value based selling strategy to our engineers has transformed my organization from a team that delivers ‘post-sales’ to one that delivers the ‘next-sale’. As a Consulting Services provider for an independent software vendor, this has not only led to a significant increase in services revenue, but product revenue as well.

    David Vano
    David Vano Professional Services Director
  • Adam has excellent training skills as well as the ability to see the bigger picture. Whether his audience is sales personnel or non-sales personnel, he is very skilled at adapting his material to fit his target audience in a way that makes it interesting and entertaining as well as informative. His role has been invaluable at NetIQ.

    Jennifer Pryor Brown
    Jennifer Pryor Brown Technical Account Manager
  • Adam understands how to make training fun and effective. He appreciates the importance of a sales-oriented culture and is passionate about the "everyone is a sales rep concept.

    Mike Baker
    Mike Baker Regional Vice President
  • Adam is able to quickly understand the fundamental value of a product or service and relay a persuasive, finely-honed message that prospects understand. When working together, I especially appreciated his dependability, motivation, and consistent, high-caliber performance.

    Peter Steinfeld
    Peter Steinfeld Director of Sales
  • Adam is one of the most organized, intelligent and tenacious trainers I have ever worked with. That, combined with his specific knowledge of high-end selling techniques makes him a tremendous asset to any company.

    David Curl
    David Curl National Account Manager
  • Adam possesses a unique blend of technical knowledge, charisma and organizational skills. He is tenacious, diligent, and extremely reliable possessing the gift of influencing people quickly. He is an astute businessman and would be the first person that I would hire to train my own company!

    John Cornelius
    John Cornelius Business Development Manager
  • Adam has a great balance of sales & training experience in addition to the ability to really listen to his trainees and that makes him excel as a trainer. He's able to share ideas, materials and knowledge in a way that really reaches his students and stays with them. It's a pleasure to work with him.

    Diane Garey
    Diane Garey Product Management
  • Adam was a great asset to the NetIQ Sales and Technical staff. His great attitude and keen intelligence were a pure joy to be around. On a personal level, Adam is one of the easiest people to get to know and get along with. I would work with him again in a heartbeat!

    Spencer Wallis
    Spencer Wallis Field Support Center Coordinator


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Selling Does Not Stop with the Sales Person

About Adam

After years of developing and leading successful sales training programs for organizations throughout the United States, Adam Halpern realized that a huge, untrained group of employees were influencing sales and customer retention opportunities: non-sales front line employees.

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"I see it as my mission to help a company identify and provide the most useful skills and technology available as well as the support and training necessary to grow a healthy business with a solid foundation to sustain its success for the long-run. "

- Adam Halpern

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