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Adam Halpern

Adam Halpern
President

 

After years of developing and leading successful sales training programs for organizations throughout the United States, Adam Halpern realized that a huge, untrained group of employees were influencing sales and customer retention opportunities: non-sales front line employees.

 

Adam founded Soft Sell based on a basic truth of business: Every customer interaction is an opportunity to build a more profitable relationship.  Soft Sell’s common-sense approach to sales training is a product of Adam's professional experience in organizational development and direct sales.

 

For more than twelve years, Adam has worked with executive decision makers in training, sales, field marketing, and customer service. As a lead corporate trainer, he worked in extremely competitive business environments such as NetIQ, Symantec (formerly BindView, and American Express.  As a sales and operations executive for the advertising firm ADMS Inc., he developed highly effective value-based sales methodologies for selling in complex business development environments. 

 

Adam is a part time philosopher and full-time business consultant. 

 

Ray Anthony

Ray Anthony
Principal Consultant

 

Ray Anthony is the author of 6 books and over 50 articles on numerous business development an customer service topics. Talking to the Top (Prentice Hall) received international acclaim as one of the best books on how to give presentations to top executives.

He has trained thousands of professionals in leadership, organization change & innovation and sales techniques. His clients include some of the top Fortune 50 corporations and government agencies such as NASA and the CIA.

He is a dynamic, entertaining keynote speaker who has been featured in Selling Power magazine, trade publications, newspapers, radio, television and webcast programs.  He has a BS and MA in Economics from the City College of New York (CCNY) with a focus on national productivity improvement.

Recently, Ray finished his sixth book, Fast Forward And Step On It. Innovation and Change in a World Desperate For It, an insightful, and very interesting book that discusses the factors affecting innovation along with fascinating examples of creative people.
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