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Adam Halpern

Adam Halpern
President

 

After years of developing and leading successful sales training programs for organizations throughout the United States, Adam Halpern realized that a huge, untrained group of employees were influencing sales and customer retention opportunities: non-sales front line employees.

 

Adam founded Soft Sell based on a basic truth of business: Every customer interaction is an opportunity to build a more profitable relationship.  Soft Sell’s common-sense approach to sales training is a product of Adam's professional experience in organizational development and direct sales.

 

For more than twelve years, Adam has worked with executive decision makers in training, sales, field marketing, and customer service. As a lead corporate trainer, he worked in extremely competitive business environments such as NetIQ, Symantec (formerly BindView, and American Express.  As a sales and operations executive for the advertising firm ADMS Inc., he developed highly effective value-based sales methodologies for selling in complex business development environments. 

 

Adam is a part time philosopher and full-time business consultant. 

 

Scott Tartaglia

Scott Tartaglia
Principal Consultant

 

Scott Tartaglia has over 25 years of sales, management and training experience. He was Vice President of Training for a large US bank on Wall Street, Vice President of Sales Training for a large financial services corporation and Corporate Liaison to the Commission on Cooperative Work Experience for New York City High Schools. He consulted with numerous Fortune 100 companies to help them design their Corporate Universities and organizational strategic training plans.

 

Scott proudly served 12 years in the United States Air Force (USAF) where he developed and implemented numerous training programs as well as conducted quality audits on educational programs throughout the Air Force Worldwide.

 

Scott's dream of being a professional Hockey Player ended when he shattered both knee caps in a New York State Championship game. During his brief amateur hockey career, he was recruited right out of high school by teams like the Boston Bruins, Minnesota North Stars and Vancouver Canucks. But when his dream did not happen, his life took a different turn and he, instead, used his drive and competitive spirit to excel to help individuals and organizations to "win" at work and in life.

 

Scott achieved the title of Certified Master Trainer and has a Bachelor's degree in Computer Science from the College of the Air Force. He is the Author of 100 Pages of Powerful Leadership Practices and a fiction novel, Down Tuckahoe Road.

 
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