Our Team - Soft Sell Training

Adam Halpern

Adam Halpern
President

After years of developing and leading successful sales training programs for organizations throughout the United States, Adam Halpern realized that a huge, untrained group of employees were influencing sales and customer retention opportunities: non-sales front line employees.

Adam founded Soft Sell based on a basic truth of business: Every customer interaction is an opportunity to build a more profitable relationship. Soft Sell’s common-sense approach to sales training is a product of Adam's professional experience in organizational development and direct sales.

For more than twelve years, Adam has worked with executive decision makers in training, sales, field marketing, and customer service. As a lead corporate trainer, he worked in extremely competitive business environments such as NetIQ, Symantec (formerly BindView, and American Express. As a sales and operations executive for the advertising firm ADMS Inc., he developed highly effective value-based sales methodologies for selling in complex business development environments.

Adam is a part time philosopher and full-time business consultant.

Ray Anthony

Tim Connor, CSP
Partner

World renowned speaker, trainer and best selling author. Tim is the best selling author of over 70 books including several international best sellers, Soft Sell (the number one best selling sales book in the world today, now in 21 languages) Above Ground, A Story Of Life's Gifts To You and Life Is Short, Live Laugh And Love While You Can. Since 1981 his books have sold over 3 million copies in 23 countries.

Tim is the CEO of Connor Resource Group and Peak Performance Institute. He has been a full time speaker, trainer, consultant and best selling author for 35 years. Since 1973 he has given over 4000 presentations in twenty-one countries around the world to a wide variety of audiences.

Each year over 85% of his presentations are return engagements for the same clients on such topics as peak performance management, effective leadership, customer focused sales strategies, personal motivation, value driven customer service and building positive business and personal relationships.

Each year he also facilitates a number of strategic planning events and meetings for many of his clients and presents several public sales and management Boot Camps. He is a results oriented business coach and consultant working with a select few clients each year helping them improve their individual and organization performance.

Tim has been a member of the National Speakers Assn. for over 25 years and he is one of only 400 Certified Speaking Professionals in the world, a designation given by the National Speakers Association since 1979.

Tim’s international clients range in sales from 5 million to over 50 billion a year and come from a wide variety of industries including; food, manufacturing and distribution, housing and construction, financial services, hospitality, technology and communication, and personal and professional services.

His presentations are filled with insightful and contemporary ideas and are presented in a riveting and entertaining style.

Ray Anthony

Ray Anthony
Partner

Ray Anthony is the author of 6 books and over 50 articles on numerous business development an customer service topics. Talking to the Top (Prentice Hall) received international acclaim as one of the best books on how to give presentations to top executives.

He has trained thousands of professionals in leadership, organization change & innovation and sales techniques. His clients include some of the top Fortune 50 corporations and government agencies such as NASA and the CIA.

He is a dynamic, entertaining keynote speaker who has been featured in Selling Power magazine, trade publications, newspapers, radio, television and webcast programs. He has a BS and MA in Economics from the City College of New York (CCNY) with a focus on national productivity improvement.

Recently, Ray finished his sixth book, Fast Forward And Step On It. Innovation and Change in a World Desperate For It, an insightful, and very interesting book that discusses the factors affecting innovation along with fascinating examples of creative people.

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